SweetNSour Magazine

Anyma and Ellie Goulding share new single, "Hypnotized"

Anyma and Ellie Goulding share new single, “Hypnotized”

Ellie Goulding has joined forces with Anyma to release the captivating track “Hypnotized.” This song perfectly works with Goulding’s ethereal vocals and Anyma’s immersive electronic production.

“Hypnotized” explores the internal struggle of resisting feelings for someone, only to have those emotions grow stronger with every attempt to push them away. The track is characterized by a powerful bassline at its core, filled with lush, evolving synths that intertwine with progressive melodic layers.

The collaboration made its live debut in Las Vegas, where Goulding and Anyma delivered a stunning performance that captivated the audience. Following the live performance, “Hypnotized” was officially released, continuing to break boundaries by combining the emotional depth of Goulding’s artistry with the innovative soundscapes crafted by Anima.

Accompanying the release is an official music video, directed by Tobias Gremmler, known for his innovative visual artistry. The video complements the track’s hypnotic essence, offering viewers a visually immersive experience that aligns with the song’s themes.

Hypnotized” adds to Ellie Goulding‘s repertoire of collaborations that bridge genres and showcase her versatility as an artist. Following her 2023 album “Higher Than Heaven,” Goulding has continued to explore new musical landscapes, with recent reports indicating a forthcoming classical project and a highly personal new album slated for 2025.

Anyma, a member of the electronic duo Tale Of Us, is pushing the boundaries of electronic music through innovative productions and immersive live performances. The collaboration with Goulding on “Hypnotized” is an example of Anyma’s skills in mixing electronic music with other genres

For a visual experience of “Hypnotized,” you can watch the official music video below: