Blackpink’s “Jump” Marks a Fierce Return and a New Era

After nearly two years of solo explorations, BLACKPINK is back together — and they’re doing exactly what they do best: making a global moment out of a single song.

“Jump,” the group’s first track since 2023, isn’t just a comeback single. It’s a stadium-level flex. Premiered on the opening night of their Deadline World Tour, the track arrives fully armed with powerhouse collaborators (Teddy, Diplo, Zikai, Claudia Valentina, and more), plus a music video helmed by Dave Meyers that’s all flash, fire, and fashion.

It’s also a sonic switch-up. With Diplo, Boaz van de Beatz, and Ape Drums on the production boards, “Jump” takes BLACKPINK’s signature confidence and catapults it into a turbo-charged EDM-rap hybrid, balancing slick aggression with club-ready euphoria. Each member — Jisoo, Jennie, Rosé, and Lisa — brings her solo era seasoning to the mic, trading verses like they never left.

The group has kept fans fed individually: Rosé dropped Rosie in late 2024, followed by Jisoo’s mini-album Amortage, Lisa’s Alter Ego, and Jennie’s Ruby. But Jump feels like the real reunion. It’s BLACKPINK with more edge, more heat, and maybe even more fun than before.

The Deadline World Tour is already shaping up to be one of their biggest — with dates across North America, Europe, and Asia stretching into 2026. Expect bodysuits, pyro, and plenty of jaw-dropping dance breaks. The vibe? Maximalist. Global. Unapologetically BLACKPINK.

Is Jump their best track yet? Maybe not. But it’s an adrenaline spike that signals the beginning of a wild, high-concept new chapter — one that feels unbothered by trends and entirely in control of the narrative.