McLaren Just Unveiled Its First NFT Project
McLaren Automotive has unveiled the “first chapter” of their grand metaverse plan. McLaren Automotive has announced the introduction of MSO LAB, an exclusive new digital community from McLaren Special Operations, the company’s in-house bespoke division (MSO).
According to the press release, MSO LAB will be home to exclusive, limited-edition McLaren NFTs, with the first limited edition drop to launch “soon.” With its launch, MSO LAB aims to provide its community with direct access to McLaren Automotive and its MSO teams, “harnessing new, innovative ways to push the boundaries of access, ownership, and experience.”
From its inception, McLaren has existed to push boundaries. Now, McLaren Automotive is taking the first steps into the metaverse with the launch of MSO LAB: a Web3 platform created to explore the future of performance. pic.twitter.com/evdfCpod08
— McLaren Automotive (@McLarenAuto) April 28, 2022