Pharrell Williams Launches A New NFT Platform Called GODA

Big names in the music industry are backing a new NFT platform called the Gallery of Digital Assets (GODA). The new platform is supported by Pharrell Williams, Nina Chanel Abney, and investor and entrepreneur Shaun Neff. According to GODA, their NFT platform will assist artists in using NFTs in a way that “feels organic and true to their creative voices.” GODA says it will “provide the ultimate user experience by allowing access to the best drops from a curated collection of renowned figures from the traditional art world as well as up-and-coming artists.”

The GODA NFT platform’s first release is expected early this summer. It will contain a “mint pass,” which the site claims to assure access to future platform releases. Nina Chanel Abney’s art collection will be the first to be released later. NFT platforms are springing up left and right in the music industry, but it’s uncertain which will survive. The most common platform for handling Ethereum-based NFTs is OpenSea. Pharrell Williams isn’t the only music celebrity establishing NFT platforms. John Legend’s NFT platform has received $7.5 million in early investment.

“We created GODA to enable the best contemporary artists to harness this new opportunity but do so on a platform that respects the world-class nature of their work, reputation, and accomplishments,” says Pharrell Williams about the new platform. “We’re focused on creating an equitable entity in this creator-centric landscape, so everyone can feel good about GODA.”

“GODA is invested in all aspects of the process of making an NFT project come to life,” adds Nina Chanel Abney. “From ideation and creative process to completion and execution is within the framework of GODA. Our number one priority is to provide a space conducive to experimentation and release projects that are compelling and forever evolving.”


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