Alok Announces New Big Arena Show in São Paulo

Alok is redefining what an arena show can be — and this time, it’s personal. The Brazilian superstar DJ and producer has announced a massive new live experience, the Aurea Tour, set for June 28, 2025, at São Paulo’s Arena Pacaembu Free Market. But this isn’t just another high-octane EDM set. It’s a statement — and a celebration of human creativity in an era increasingly shaped by artificial intelligence.

Fresh off his Keep Art Human performance at Coachella, Alok is bringing his vision home. At Coachella, he teamed up with the Los Angeles-based performance collective Urban Theory, delivering a set unlike anything the festival had seen: 50 dancers in all black and silver goggles, performing synchronized hand choreography in total sync with Alok’s music. It was striking, strange, and deeply moving — a word rarely used to describe EDM sets.

The Aurea Tour builds on that concept, promising an immersive, one-of-a-kind experience that blurs the line between electronic music, visual art, and performance. On social media, Alok described it as “a unique experience that celebrates art, creativity, and the power of human imagination.” It’s a continuation of his increasingly vocal stance on preserving the human element in art — a timely counterpoint to the rise of AI-generated music.

In an industry often driven by spectacle, Alok’s Aurea project adds substance. It’s a performance that dares to ask more of its audience — not just to dance, but to feel, think, and reflect on what it means to create in the first place.

Pre-sales launched on May 7, with general tickets available starting May 8. For fans of Alok — and for anyone craving something more meaningful in the electronic space — the Aurea Tour isn’t just a concert. It’s a cultural moment.