Adidas X Prada NFT Announced

Adidas and PRADA have once again teamed up to launch the Adidas for Prada Re-Nylon Collection along with the NFT campaign. Now we have proof that not only sneakers and physical fashion connect this duo. The collection offers sustainable sportswear for both men and women made from recycled plastic from the oceans.

The Adidas x PRADA NFT collection is based on the Italian fashion brand’s RE-NYLON series as the inspiration. The two big brands will unveil more information about their upcoming NFT series on the Adidas’ website on January 24.

Earlier in December, the sportswear giant made NFTs in partnership with BAPE, GMoney, and Punks Comics. They offered 30.000 Into The Metaverse NFTs that were minted in under 5 hours for 0.2 ETH (approximately $765). This means the company earned more than $20 million from the collection.

adidas and @Prada explore a selection of apparel & accessory pieces carrying the DNA of both partners. Complementing the collection with a reinterpretation of the Forum through the addition of Prada’s signature Re-Nylon textile and mini-pouch attachments.

Coming soon. pic.twitter.com/3l0svwQ8ir

— adidas Originals (@adidasoriginals) January 5, 2022