In Talks With Anto Dotcom: The Evolution of Music Marketing & How Technology is Shaping the Lives of Artists
Over the past 20 years, the music industry has undergone significant changes due to the rise of digital technologies and the increasing importance of online platforms. These changes have had a significant impact on the way that music is marketed and promoted, and they have also had a profound effect on the lives of artists living today. Sweet & Sour sat down with multi-award winner Anto Dotcom, co-founder and chief of Operations at MusicPromoToday. Here’s what we ended up learning from him. His comments and finding are below. Enjoy the read.
One of the most significant changes in music marketing over the past two decades has been the shift from traditional marketing channels to digital channels. “In the past, music marketing was primarily focused on radio play, print media, and physical album sales. Today, however, the majority of music consumption takes place online, through streaming services, social media, and other digital platforms. This shift has opened up new opportunities for artists to reach a wider audience, but it has also created new challenges, as they must now compete with a much larger pool of artists for attention”. – said Anto Dotcom.
The rise of streaming services has also had a major impact on music marketing. In the past, music was primarily consumed through physical media such as CDs and vinyl records. Today, however, the vast majority of music is consumed through streaming platforms such as Spotify, Apple Music, and Pandora. This shift has had a number of implications for music marketing, including the need to focus more on playlisting and the importance of data analysis to understand consumer behavior and target specific audiences.
Social media has also played a significant role in the evolution of music marketing. In the past, artists relied on traditional media outlets to reach their audience. Today, however, they can use social media platforms such as Facebook, Instagram, and TikTok to directly connect with their fans and promote their music. This has given artists more control over their marketing efforts, but it has also created new challenges, as they must now navigate an increasingly complex and crowded social media landscape.
Anto Dotcom add: “The changes in music marketing over the past 20 years have had a significant impact on the lives of artists living today. On the one hand, the rise of digital technologies has opened up new opportunities for artists to reach a wider audience and build their careers. On the other hand, it has also created new challenges, as they must now compete with a larger pool of artists for attention and adapt to constantly evolving technologies and platforms”.
The changes in music marketing over the past two decades have been both exciting and challenging. While they have created new opportunities for artists to reach a wider audience, they have also made it more difficult for artists to stand out in a crowded and competitive marketplace. As the music industry continues to evolve, it will be interesting to see how these changes continue to impact the lives of artists living today.